For the merchant on the direct or visible
cost side, there’s less paper, less envelopes, less ink and less postage when
customers elect to discontinue getting a paper invoice. Even though these are
often significant in and of themselves there are also even bigger potential
cost reductions on the indirect or more hidden side of things...less customer
support (handling queries or phone-in payments) and much less time spent on
reconciliation and settlement. In addition, online bill presentment and payment
has been shown to lead to much quicker settlement by the customer-which
substantially aids cash-flow for a merchant. All these savings add up
significantly on the merchant side.
For the customer they win by eliminating or
simplifying the tasks of organizing bills, querying them, and storing them (in
a good online system forever) and being able to make payments in many ways (all
being possible both safely and securely and at a single web site, and ideally
only with a few clicks). Digitally-based billing and payment means more free
time for the bill payer, and less to worry about when dealing with paper
(including having to put the bill or invoice somewhere safe, finding it when
needed and even losing it occasionally).
And above and beyond the merchant and the
customer in the relationship, the environment wins too. Electronic billing is a simple but
significant step that every organization can take with a little focus, effort
and determination, and encourage their customers to make a small “green”
contribution of their own. Less paper eventually
means less use of trees and less transportation (and gas), reducing a
merchant’s carbon footprint. Not all customers will be happy to turn off paper
immediately but some will and they will slowly encourage the others to do the
same.
So, in summary merchants will save money on:
•
Printing
paper bills
•
Fulfillment
and postage
•
Undeliverable
mail
•
Chasing
as many late payments
•
Handling
manual payments
•
Archiving
paper bills
•
Reconciliation/bill
matching/banking payments
And customers will save time on:
•
Checking
and paying bills
•
Hunting
for previous bills
•
Checking
funds and means to pay
•
Writing
and mailing checks
•
Waiting
for a merchant to be open for business
•
Paying
by IVR or phone
•
Worrying
over lost checks and late delivery
And
all this is “green” too.
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